News
Gemini 4 Hydrogen in Google Search: What Changed and What Nigerian Businesses Should Do
Google put Gemini 4 Hydrogen into Search for all users on 12 November 2026. What changed, what we saw when we tested it, and what to do now.
SEO and growth in Nigeria
Five articles on search, marketing and growth for businesses in Nigeria. Also covers SEO pricing and AI mode.
Startups
Growth Is a Distribution Problem: How African Startups Acquire Customers on Rails That Already Exist
The cheapest way to acquire customers in Africa is to plug into rails people already use: mobile money, agents, USSD, WhatsApp and marketplaces. Here is how.
Search Engine
How Much Does SEO Cost in Nigeria? Agency, Freelancer and DIY Prices in Naira
SEO in Nigeria costs ₦150,000 to ₦1m a month at an agency and ₦40,000 to ₦300,000 with a freelancer. What each price band buys and how to judge a quote.
News
Tech Giants Paid ₦2.55 Trillion in Taxes: What It Means for Nigeria Now
NITDA said foreign tech firms paid ₦2.55 trillion in tax in H1 2024. The Nigeria Tax Act 2025 has since changed how Google, Meta and others are taxed.
Search Engine
SEO for Startups in Nigeria: Plans, Costs and What to Expect
SEO for startups in Nigeria: what to buy first, what it costs at each stage from pre-launch to Series A, and what to expect in the first six months of work.
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