Local SEO in Nigeria: How to Rank Your Business in Your City
A plain-language local SEO guide for Nigerian businesses: set up your Google Business Profile, earn reviews and citations, and show in your city's map results.
Result 1 of 1 that matters
Kano is the commercial capital of the North: the largest textile market in West Africa at Kantin Kwari, the grain trade at Dawanau, the Bompai industrial estate and the dry port that feeds the whole region. Its traders, hospitals, schools and hotels are searched for every day, and when we checked in November 2026 not one Kano-based agency had a page ranking for SEO in the city. The results are Abuja agencies, an Indian firm with no office and directories. SEOGidi is a Nigerian SEO company, founded in Lagos in 2022, that builds Kano work for Kano buyers, with research first and pricing in naira.
Every one of these is being typed in Kano and across the North this week, in English and in Hausa. If you are not ranking for them, someone else is taking that business.
Kano trades with half of West Africa, and that trade is moving onto Google. Very few Kano businesses have noticed yet.
Retailers in Katsina, Zaria, Maiduguri and Sokoto search for Kano suppliers of fabric, phones, grains and building materials before they make the trip. If your shop in Kantin Kwari or Farm Centre ranks for those searches, you are the one they call before they leave home.
A large share of searches in Kano are typed in Hausa or a mix of Hausa and English, and Google understands both. SEOGidi plans for this from the start: pages and Google Business Profile posts in English and Hausa, so you appear whichever language the customer thinks in.
Most Kano customers search on a phone with limited data. A site that loads fast on a weak connection ranks better and keeps the visitor. Speed is the first technical fix we make.
Rice mills, sesame and groundnut exporters, tanneries and feed producers around Kano are found by offtakers, exporters and input suppliers through search. These are business-to-business searches with large contracts behind them and almost no competition for them.
Factories in Kano sell to the whole country. Procurement officers in Lagos and Abuja search for suppliers of plastics, textiles, packaging and food products, and the Kano manufacturer who ranks gets the enquiry over the one who relies on an agent.
Serious SEO in Kano barely exists. The business that builds proper rankings now takes positions that will be expensive to challenge later. Being early is the entire advantage.
When we searched for an SEO company in Kano in November 2026, the results were an Abuja agency whose counters read "0+ projects", an Indian firm that states it has no local office and a WhatsApp number with an Indian code, and business directories. A Kano business can be the first to own these searches, because nobody is competing for them.
Kantin Kwari textile wholesalers, Dawanau grain and sesame exporters, Bompai manufacturers and the haulage firms serving the Dala dry port sell to buyers across Nigeria and the Sahel who search before they travel. Almost none of those businesses has a page built to be found. The ones that publish prices, stock and a location will take enquiries the rest never see.
Kano buyers search in both languages and in both scripts, and the agencies serving the city from Abuja and India do not build for that. Research first tells us which searches matter in which language, and the pages are written for both.
No Kano agency publishes a price, so the only reference is the national range: ₦100,000 to ₦250,000 a month for single-city local SEO and ₦150,000 to ₦1m for a full retainer. Our plans are the same in Kano as everywhere in Nigeria, with the research included.
₦270,000a month
$199 billed in dollars
Up to 15 keywords, Google Business Profile, technical fixes, monthly report. Right for a single-location business in one Kano area.
Start with Starter₦670,000a month
$499 billed in dollars
Up to 50 keywords, area and service pages in English and Hausa where the searches justify it, content every month, Nigerian link outreach. Most Kano clients start here.
Start with Pro₦1.35ma month
$999 billed in dollars
Unlimited keywords, dedicated strategist, digital PR, multi-location or multi-country. For traders and groups selling across the North and the Sahel.
Start with EliteLocal figures are the dollar price at the current rate (rate ₦1,346 to the dollar) and are confirmed on the invoice. No contracts, cancel any month, 30-day money-back guarantee. Full detail on the SEO packages page.
Research first, always. Every strategy starts with what your market actually searches, never a template.
We map the real searches in English and Hausa made by customers in Kano and the states that buy from it, then rank them by the business value behind each one.
Site speed on a slow connection, mobile experience, clean structure and a complete Google Business Profile with proper Kano signals. Without these, nothing else ranks.
Pages for what you sell and the markets you sell from, Kantin Kwari, Farm Centre, Bompai, Sabon Gari, written for people in the language they search in and structured for Google.
A review routine that runs itself, plus mentions and links from sources that count in the Nigerian market, so Google sees that Kano and the North trust you.
Plain monthly reports: what Kano searched, where you appeared, who called or messaged. You judge us on customers, so that is what we show.
No Kano agency publishes a price. National guides put single-city local SEO at ₦100,000 to ₦250,000 a month and a full retainer at ₦150,000 to ₦1m. SEOGidi's plans are ₦270,000 (Starter), ₦670,000 (Pro) and ₦1.35m (Elite) a month at the current dollar rate, with no contract and a 30-day money-back guarantee.
SEOGidi is a Nigerian SEO company, founded in Lagos on 1 August 2022, that works with clients across Africa including Kano State. We work remotely with Kano clients in your time zone, and the research, pages and reporting are built for the Kano market, district by district. We do not keep a Kano office, which is part of why our pricing sits where it does.
Sabon Gari, Zoo Road and the Ado Bayero Mall area, Nassarawa GRA, Tarauni, Bompai, Kantin Kwari, Farm Centre, Sharada and Hotoro. If your buyers are in an area, we build a page for it.
Where the research shows Hausa searches with buying intent, yes. Many Kano searches for hospitals, schools and goods are typed in Hausa, and a page that answers them in Hausa has almost no competition today.
Technical fixes and Google Business Profile work usually show inside four to six weeks. Rankings for competitive Kano searches take three to six months to build, and the pages we publish keep earning after that. We will not promise a position on a date; anyone who does is selling something else.
A handcrafted report, back within 48 hours: where you rank today, the technical faults holding you back, what your competitors have that you do not, what your buyers are searching this month, and which plan fits. No automated PDF, no obligation.
No, and we are suspicious of anyone who does. We guarantee the work: research before strategy, the pages and fixes delivered on schedule, and a monthly report in customers and enquiries rather than charts. If the first 30 days do not satisfy you, you get your money back.
Guides from the SEOGidi blog on this topic.
A plain-language local SEO guide for Nigerian businesses: set up your Google Business Profile, earn reviews and citations, and show in your city's map results.
SEO in Nigeria costs ₦150,000 to ₦1m a month at an agency and ₦40,000 to ₦300,000 with a freelancer. What each price band buys and how to judge a quote.
We put 30 real questions to ChatGPT, Gemini and Google AI Mode across six Nigerian cities and traced why each business got named. Five findings and fixes.
Get a free SEO audit from a research-led Nigerian SEO company. We will show you what Kano searches in your trade, who shows up today, and how little it takes to be the one they find.
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