SEO by industry and location

Every industry has its own vocabulary, buying cycle and competition in search results. A hospital competes with directories and health publishers; a SaaS product competes with review sites and comparison pages; a salon competes with map results. SEOGidi starts each engagement by studying what people in that industry actually type into Google and AI search, which pages currently win those searches, and where the gaps are. The strategy, the content and the technical work follow from that research.

Location matters just as much. Searches in Lagos, Abuja and Port Harcourt behave differently from searches in Accra, Nairobi or Johannesburg, and local results depend on signals that a generic campaign ignores. The pages below explain how we approach each industry and each city we serve. If your sector is not listed, tell us about your business and we will show you what the search demand looks like.