Founded in Lagos in 2022, SEOGidi is a research-led SEO agency that helps startups, SaaS companies and businesses across Nigeria and Africa grow through SEO built on research, not guesswork.
Make high-quality, research-led SEO accessible to startups and businesses in Nigeria and across Africa, not just large corporations with large budgets.
A world where every business in Africa can compete on equal footing in search, ranked by the quality of their product and their content, not the size of their ad budget.
Research before execution. Market understanding before optimisation. We study what your customers search for before we touch a single page.
SEOGidi was founded on 1 August 2022 in Lagos, Nigeria by Wole Oduwole, an SEO and digital growth expert with over 10 years of experience scaling startups and emerging businesses.
The founding insight was simple but important: most Nigerian and African businesses with strong products were invisible online. Not because their product was weak, because those customers searched, found someone else, and never came back.
Wole built SEOGidi to fix that. Starting with a research-first methodology, market demand before strategy, competitor gaps before content, SEOGidi grew rapidly. Within three years the agency had worked with businesses across 30+ countries, published original research on Nigerian search, and trained a new generation of SEO specialists through its course.
Today, SEOGidi's team of SEO strategists, content specialists, and digital marketers continues to deliver data-driven SEO that turns organic search into a reliable, compounding growth engine for businesses that rely on being found.
Launched online from Lagos on 1 August 2022 by Wole Oduwole, with a research-first SEO method built for Nigerian and African markets.
Early growth through referrals. Work extends to businesses in Ghana, Kenya and South Africa; the SEO Growth course runs its first cohort in Lagos.
SEOGidi becomes a go-to SEO partner for startups and tech companies, with clients across more than 30 countries.
The SEO course moves online for marketers across Africa. Original research on Nigerian search begins.
SEOGidi publishes the first State of Search in Nigeria report and relaunches seogidi.com as a research-led site.
Experienced, research-driven, and deeply invested in your growth.
An SEO and Digital Growth Expert with over 10 years of experience scaling startups and emerging businesses. Wole founded SEOGidi on a single conviction: that research-led SEO, not guesswork or generic templates, is what creates lasting organic growth for businesses in Nigeria and Africa.
Olabode has spent over 12 years in SEO, content strategy and brand growth, running campaigns for brands like Digital Bananas, WYZE Nigeria, Smart City PLC and Pointek. He also teaches. As a mentor and facilitator with GoMyCode and Digital Bananas, he has trained a good share of the digital marketers now working across Nigeria. What he does best is take a strategy on paper and turn it into a brand people remember.
Brands: Digital Bananas, WYZE Nigeria, Smart City PLC, Pointek, GoMyCode
Holds an MBA and MSc in Management with Digital Marketing, with 12 years of experience as a Digital Marketing Manager. Seun has significantly impacted businesses operating physically and digitally across Nigeria, including engagements with globally recognised brands.
Brands: Google, YouTube, Coca-Cola, Spotify, Konga, OctaFX, ARM Nigeria, Guinness, Reckitt Benckiser, 1xbet, Lush Hair Africa, FMCB
Holds an MA in English and Literary Studies. Adelowo's writing focuses on brand value, customer acquisition, and creative strategies for business growth. He leads communications and content strategy at SEOGidi, turning complex SEO insights into compelling content that ranks and converts.
The principles behind every SEOGidi engagement.
We confirm real search demand and understand your market before recommending a single keyword or optimising a single page.
Every page we create or optimise is built around what searchers actually want to find, not just what we think they want.
We find the searches your competitors are winning and the gaps they are missing, then build a strategy to out-execute them.
Before content or links, we ensure your site is crawlable, fast, mobile-first, and structurally sound.
We create content that answers real searches, earns links, and grows in authority over time, not one-off pieces that fade.
Every month you receive a clear report on rankings, traffic, and exactly what was done. No vanity metrics. No jargon.
We understand the specific search intent, competition, and content requirements of each sector.
Real numbers from real clients across Nigeria and beyond.
Achieved for a Lagos-based SaaS startup within 6 months of starting with SEOGidi.
First-page rankings for competitive commercial keywords achieved for clients in fintech, tech, and e-commerce.
Average reduction in cost per lead versus paid ads for clients who invested in Pro and Elite SEO plans.
SEOGidi is an SEO agency that helps startups, SaaS companies, fintech businesses, and enterprises grow organic traffic and generate leads through technical SEO, keyword research, competitor analysis, content strategy, and link building. We serve clients in Nigeria and across Africa.
SEOGidi was founded by Wole Oduwole, Founder and CEO, an SEO and digital growth expert with over 10 years of experience scaling startups and emerging businesses. He is joined by Olabode Oduwole, Co-founder and CCO, a digital marketing specialist with over 12 years of experience in SEO, content strategy and brand growth. SEOGidi was launched on 1 August 2022 in Lagos, Nigeria.
We work with startups, SaaS companies, fintech, e-commerce, technology companies, healthcare providers, real estate businesses, educational institutions, and B2B organisations in Nigeria and across Africa.
SEOGidi is headquartered in Lagos, Nigeria, specifically at 3 Tola Adewunmi Cl. Mende, Maryland, Lagos. We serve clients in Nigeria and operate remotely across Africa, including Ghana, Kenya and South Africa.
SEOGidi provides technical SEO audits, keyword research and intent mapping, competitor gap analysis, on-page optimisation, content strategy and creation, link acquisition, local SEO for Nigerian cities, international SEO, and monthly SEO reporting. All services are available through our Starter, Pro, and Elite monthly packages.
We start every engagement with market research and competitor gap analysis before touching a single page. Our methodology is built around how people actually search in Nigeria and Africa, not a generic global template applied to a local market. We also offer full NGN payment via Paystack and dedicated support for African businesses expanding internationally.
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