Search Engine
Google AI Mode vs ChatGPT: Who’s Winning the AI Race in 2025?
ChatGPT leads culture, Google AI Mode owns infrastructure. Who’s really winning the AI race in 2025? Full breakdown with stats, insights, and trends.
Original data from SEOGidi
Research
Measured, dated, Nigeria-first. We publish the numbers nobody else collects on how people in Nigeria and across Africa search, and what AI is doing to it.
New research, October 2026
Nigerians ask AI, but still click Google.
SEOGidi's State of Search in Nigeria 2026: what 109 million searchers do, how far ChatGPT, Gemini and Meta AI have replaced Google, what that is doing to clicks, and the plan for 2026–2028.
84%of online Nigerians used generative AI last year
0.09%of search referrals come from ChatGPT
−26%Nigerian digital-media traffic in 2025
Research 2026 State of Search in Nigeria
Nigerians ask AI,
but still click Google.
26 pages18 charts60+ sources
Coming next
Each report is free to cite with attribution. Join the research list on any report page to get the next one first.
What Nigerians ask AI assistants
The first measured look at ChatGPT, Gemini and Meta AI prompts from Nigeria, by sector and intent.
The Nigerian click-through study
What AI Overviews and AI Mode do to clicks on Nigerian sites, measured on real Search Console data.
State of Search in Africa
Ghana, Kenya, South Africa, Egypt and Nigeria compared.
Where to next
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