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Generative Engine Optimization · GEO and AEO

Be the number one recommended brand on AI search.

Founders, investors and executives across Nigeria and Africa now ask ChatGPT, Perplexity and Gemini for recommendations instead of searching Google. When they ask about your category, your brand needs to be the answer. We make that happen.

ChatGPT Perplexity Google Gemini Claude Copilot Google AI Overviews
The Shift That Is Already Happening

Why AI search matters now: the buying decision happens inside one answer

There is no results page on AI search. No ten blue links. One answer, a handful of cited brands, and everyone else invisible. Here is what that looks like in practice.

A venture capitalist asks Perplexity: "What is the best cross-border payout API in West Africa?"

The AI names two or three companies with short explanations of why. Those companies just entered the investor’s consideration set. Every other company in the category, including possibly yours, was never seen at all. That is the entire opportunity, won or lost, in a single generated answer. GEO is the discipline of making sure you are in that answer.

How We Do It

What is Generative Engine Optimization and how do we do it?

GEO is the work of making your brand the answer AI engines give when buyers ask for recommendations. AI models decide who to cite based on signals across the whole web. We optimize every one of them.

01
AI citation and mention baseline

We map how ChatGPT, Perplexity, Gemini and Claude currently describe your brand and your competitors across the prompts your buyers actually use. This becomes the benchmark every improvement is measured against.

02
Structured, citable content architecture

AI engines favour content that is clearly structured, factually precise and easy to extract. We rebuild your key pages and publish authoritative explainers formatted the way language models prefer to cite.

03
Entity consistency across the web

Models cross-reference how your brand is described on your site, in the press, in directories and on social platforms. Inconsistency erodes confidence. We align your brand entity everywhere it appears.

04
Third-party validation and authority mentions

AI engines trust what credible third parties say about you more than what you say about yourself. We earn the media mentions, listicle placements and authoritative references that models treat as proof.

05
Citation share tracking and reporting

You get ongoing reporting on AI model mentions and citation share: which prompts surface your brand, how your share compares to competitors and where the next opportunities are.

06
Compound with traditional SEO

GEO and SEO reinforce each other. The authority, structure and mentions that get you cited by AI also strengthen your Google rankings. One investment, two acquisition channels.

Common Questions

What leaders ask us about AI search

Generative Engine Optimization, or GEO, is the practice of making your brand the answer AI tools give when someone asks for a recommendation. When a buyer asks ChatGPT or Perplexity for the best solution in your category, GEO determines whether your brand gets cited or your competitor does. It involves structured content, consistent brand information across the web, authoritative mentions and the technical signals AI models use to decide who to trust.
Traditional SEO gets you ranked in a list of ten blue links. GEO gets you cited inside a single AI-generated answer. AI engines do not show a results page. They give one response, and the brands mentioned in that response capture all the attention. The signals overlap with SEO but the strategy is different: AI models weight citations, consistency, structured data and third-party validation more heavily than classic ranking factors.
Yes, and the shift is fastest among exactly the people businesses want to reach. Founders, investors, executives and technical buyers across Nigeria and Africa increasingly research through ChatGPT, Perplexity and Gemini before making decisions. If a venture capitalist asks an AI tool about the best companies in your category and you are not mentioned, that opportunity passes silently to whoever is.
We track AI model mentions and citation share. That means monitoring how often your brand appears in answers across ChatGPT, Perplexity, Claude and Gemini for the queries that matter to your business, and how that share changes over time relative to competitors. You see exactly which prompts surface your brand and where gaps remain.

Find out what AI engines say about your brand right now.

We will run your category prompts across ChatGPT, Perplexity, Gemini and Claude, show you exactly who gets cited and where you stand, and map the path to becoming the recommended answer.

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