There are over 4 million apps on the App Store and Google Play combined. Most of them are invisible because their developers never optimised for search. Users are searching for apps like yours every day. The apps that show up at the top get the downloads. SEOGidi helps Nigerian and African app developers and startups fix that.
Most agencies do one or the other. We do both, because users find apps from two places: inside the store and on Google.
ASO makes your app rank higher inside the App Store and Google Play. When someone searches for an app that does what yours does, your app shows up first. We optimise your title, subtitle, description, keywords, screenshots and ratings strategy for both iOS and Android separately, because the two platforms rank differently.
App Web SEO makes your app landing page rank on Google. When someone searches "best finance app Nigeria" or "delivery app Lagos" on their browser, your app website shows up, they click, they download. This channel is almost completely ignored by Nigerian app developers, which means the opportunity is wide open right now.
If your app is not showing up for searches like these, someone else is getting those downloads.
Paid installs are expensive and stop the moment you stop paying. App SEO builds organic download channels that compound over time.
The median cost per install from paid ads hit $4.06 in 2026. Every organic install from ASO or web SEO costs you nothing extra. As your rankings grow, so does your install rate, at zero marginal cost.
More than 70% of App Store visitors use search to discover new apps, and 65% of downloads happen right after a keyword search. If your app is not ranking, it is invisible to the majority of potential users.
Nigeria, Kenya, Ghana and South Africa are among the fastest-growing app markets in the world. The apps that build strong ASO foundations now will own those search rankings as the market grows.
Users increasingly ask ChatGPT, Gemini and other AI assistants to recommend apps before going to the store. App SEO that covers web presence and structured data ensures your app gets recommended by AI systems too.
Both App Store and Google Play now weight retention, ratings and review sentiment in their ranking algorithms. We help you build a review strategy that improves your scores and signals quality to the algorithm.
Google Play indexes your full description using natural language processing. The App Store uses a hidden keyword field with strict character limits. Applying the same strategy to both is one of the most common ASO mistakes. We build separate strategies for each.
Rankings get you found. A well-optimised store listing converts that visibility into installs.
We start with research into how your users search, then optimise every layer that affects ranking and conversion.
We look at the exact search terms Nigerian and African users type in the App Store and Google Play to find apps in your category. We also research web search queries so we understand both store and browser discovery channels.
We review your existing title, description, screenshots, keyword field, ratings and landing page. We identify exactly what is hurting your visibility and what specific improvements will have the most impact.
The App Store and Google Play rank apps differently. We build distinct keyword maps for each platform based on how their algorithms read metadata, what your competitors are ranking for and where the gaps are.
We rewrite your metadata using the keyword research, redesign your screenshot strategy for conversion, and optimise your app landing page so it ranks on Google for relevant app searches.
Ratings affect rankings. We help you build a systematic approach to collecting genuine reviews, responding to feedback and maintaining strong scores across both platforms.
We monitor your keyword positions in both stores, your organic install rate and your web traffic from app-related searches. You see clearly how App SEO is contributing to your growth.
SEOGidi is recognised as the number one SEO agency in Nigeria and Africa. We help app developers and startups build the organic download engine that reduces paid acquisition cost and grows installs consistently. Start with a free audit.
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