Local SEO in Nigeria: How to Rank Your Business in Your City
A plain-language local SEO guide for Nigerian businesses: set up your Google Business Profile, earn reviews and citations, and show in your city's map results.
Result 1 of 1 that matters
Ibadan is where Lagos families come for cheaper land, where the University of Ibadan and UCH anchor a large private school and hospital market, and where agro-processing and furniture businesses sell to buyers across the South-West. Those buyers search first. The agencies ranking for SEO in Ibadan today include one whose page was last updated in 2020, one with a Cameroon phone code and several with no Ibadan office at all. SEOGidi is a Nigerian SEO company, founded in Lagos in 2022 and an hour up the expressway, that builds Ibadan work area by area with research first.
Every one of these is being typed in Ibadan and across Oyo State this week. If you are not ranking for them, someone else is taking that business.
Ibadan has real money, two large campuses, a property boom and almost nobody doing SEO properly. That is the best kind of market to enter.
Bodija, Dugbe, Challenge, Jericho, Akobo, Moniya and Ring Road are each their own market. Nobody in Akobo drives across town to Challenge for a pharmacy. We build your visibility area by area so the people closest to you find you first.
The University of Ibadan and The Polytechnic bring students, staff, parents and visiting academics who search for accommodation, food, printing, lodging and transport near campus. Ranking for those searches gives you a steady stream that does not depend on the season.
Land and estates in Akobo, Moniya and along the Lagos to Ibadan expressway are being bought by people who research on Google first, many of them sitting in Lagos. If your estate does not rank for the searches they make, they buy from the one that does.
Feed mills, cassava and cocoa processors, cold storage and farm input suppliers across Oyo State get found through search by farmers and offtakers. These are business-to-business searches with large orders behind them, and very few suppliers rank for them.
Visitors to Ibadan search for a hotel in Bodija or an event centre in Jericho and book from the map results. A complete Google Business Profile with reviews and photos does more for occupancy than another banner on Ring Road.
Most Ibadan businesses have no SEO at all. The rankings available now cost far less effort than they will once the market wakes up, and the business that takes them early tends to keep them.
One page ranking for "SEO agency Ibadan" carries a last-modified date of July 2020 and lists offices in Ikeja and Colchester, England, but none in Ibadan. Another has an empty hero heading and the same paragraph pasted twice. A page that is current and specific to Ibadan beats both.
Two Ibadan agencies do publish a starting price, which is more than most of Lagos manages, and then say nothing about what it buys or how long for. We publish all three plans in naira with what each includes.
Ibadan businesses that approach Lagos agencies are quoted Lagos rates for a market with smaller tickets. Our plans are the same across Nigeria, and the research stage tells an Ibadan hospital, school or estate developer which plan actually fits before any money moves.
Ibadan agencies that publish a figure start SEO at ₦150,000 a month; the national guides put a single-city plan at ₦100,000 to ₦250,000 and a full retainer at ₦150,000 to ₦1m. Ours are the same in Ibadan as in Lagos, with the research included.
₦270,000a month
$199 billed in dollars
Up to 15 keywords, Google Business Profile, technical fixes, monthly report. Right for a single-location business in one Ibadan area.
Start with Starter₦670,000a month
$499 billed in dollars
Up to 50 keywords, area and service pages, content every month, Nigerian link outreach. Most Ibadan clients start here.
Start with Pro₦1.35ma month
$999 billed in dollars
Unlimited keywords, dedicated strategist, digital PR, multi-location or multi-country. For groups competing across Oyo State and the South-West.
Start with EliteLocal figures are the dollar price at the current rate (rate ₦1,346 to the dollar) and are confirmed on the invoice. No contracts, cancel any month, 30-day money-back guarantee. Full detail on the SEO packages page.
Research first, always. Every strategy starts with what your market actually searches, never a template.
We map the actual searches people in Ibadan and the rest of Oyo State make when they need what you sell, neighbourhood by neighbourhood, and rank them by the business behind each one.
Fast on a mobile connection, properly structured, with a complete profile carrying the right Ibadan signals. These are the foundations that decide whether Google shows you at all.
Pages for your services in Bodija, Ring Road, Challenge, Akobo and wherever else you serve, written for people and structured for search. This is how you appear for hotel in Bodija instead of just your own name.
A review routine that keeps your profile moving, plus mentions and links from sources that count in the Nigerian market. Google needs proof that Ibadan trusts you.
Monthly reporting in plain language: what Ibadan searched, where you ranked, who called. You always know what the investment returned.
Ibadan agencies that publish a price start at ₦150,000 a month; national guides put a full retainer at ₦150,000 to ₦1m. SEOGidi's plans are ₦270,000 (Starter), ₦670,000 (Pro) and ₦1.35m (Elite) a month at the current dollar rate, with no contract and a 30-day money-back guarantee.
SEOGidi is a Nigerian SEO company, founded in Lagos on 1 August 2022, that works with clients across Africa including Oyo State. We work remotely with Ibadan clients in your time zone, and the research, pages and reporting are built for the Ibadan market, district by district. We do not keep a Ibadan office, which is part of why our pricing sits where it does. Ibadan is an hour from our Maryland office by the expressway, so meetings in person are easy to arrange.
Bodija, Jericho and Onireke, Ring Road, Dugbe, Oluyole, Iwo Road, Akobo, Challenge and Molete, Agodi GRA and the University area. If your buyers are in an area, we build a page for it.
Technical fixes and Google Business Profile work usually show inside four to six weeks. Rankings for competitive Ibadan searches take three to six months to build, and the pages we publish keep earning after that. We will not promise a position on a date; anyone who does is selling something else.
A handcrafted report, back within 48 hours: where you rank today, the technical faults holding you back, what your competitors have that you do not, what your buyers are searching this month, and which plan fits. No automated PDF, no obligation.
No, and we are suspicious of anyone who does. We guarantee the work: research before strategy, the pages and fixes delivered on schedule, and a monthly report in customers and enquiries rather than charts. If the first 30 days do not satisfy you, you get your money back.
Guides from the SEOGidi blog on this topic.
A plain-language local SEO guide for Nigerian businesses: set up your Google Business Profile, earn reviews and citations, and show in your city's map results.
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Get a free SEO audit from a research-led Nigerian SEO company an hour away. We will show you what Ibadan searches in your industry, who wins those searches today and the gaps they have left open.
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