Search Engine
What Google’s AI Overviews Mean for You (and Your Traffic)
AI Overviews now reach 2.5 billion people a month. What Google claims about clicks, what independent data shows, and how to measure the effect on your own site.
SEO Strategy: guides, updates and tactics
Two articles on SEO strategy, from the basics to the latest Google changes. Also covers AI in search and AI overviews.
Content Marketing
How to Win at SEO in a Competitive Niche (Without Wasting Time on the Wrong Tactics)
To rank in a competitive niche, skip the head terms, win the specific searches big sites ignore, publish what only you know and earn links. An 8-step plan.
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