Product Strategy
Your Market Doesn’t Care (Yet): How to Make People Notice Your Product
Launching is not enough. Why your market ignores a new product at first, and the practical steps founders can take to earn attention and their first sales.
Startup Traction: lessons for founders
Two articles for founders on startup traction, drawn from real startups. Also covers customer engagement and early stage revenue.
Startups
Why Your Startup Growth Is Stuck at £0 (and How to Get Your First Customers)
A startup stuck at £0 usually has unclear positioning, no real problem or the wrong channel, not too little time. Here is how to find your first paying users.
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