Startups
Unicorn or Illusion? The Truth About Startup Valuations
A startup valuation is what an investor paid for a slice of a dream, not what the company is worth. Why valuations inflate, and what founders should track.
Founder Strategy: lessons for founders
Two articles for founders on founder strategy, drawn from real startups. Also covers startup growth and early stage revenue.
Startups
Why Your Startup Growth Is Stuck at £0 (and How to Get Your First Customers)
A startup stuck at £0 usually has unclear positioning, no real problem or the wrong channel, not too little time. Here is how to find your first paying users.
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