October 10, 2025
Every day, thousands of new businesses launch online and offline. Most of them never make it past the first few years. Not because their idea was […]
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October 10, 2025
Every day, thousands of new businesses launch online and offline. Most of them never make it past the first few years. Not because their idea was […]
October 1, 2025
If you run a small business in Nigeria — whether in Lagos, Abuja, Port Harcourt, or any other city — one of the smartest things you […]
September 26, 2025
If you run a business in Kenya, you’ve probably asked yourself how customers find you online. The answer for most people is simple – they search […]
September 15, 2025
Ads are everywhere: YouTube, TikTok, Google, and even inside your favorite games. But here’s the truth: people don’t trust ads like they used to. Research from […]
September 9, 2025
Is it true that the marketing funnel is dead? That neat little diagram — Awareness → Interest → Desire → Action — looks great on slides. […]
September 5, 2025
Every startup book, every accelerator mentor, every LinkedIn guru loves to chant the same mantra: “Just build an MVP!” It sounds simple. Build something small, test […]
August 28, 2025
Let’s be brutally honest: most founders treat fundraising like a badge of honour. They think raising a round means they’ve “made it.” The truth? Fundraising doesn’t […]
August 27, 2025
The AI hype train is crowded, but let’s face it, the two names that dominate every conversation are ChatGPT and Google’s AI Mode. One is the […]
August 25, 2025
Let’s cut the noise: most startup valuations are a lie. Founders love bragging, “We’re a £20M company!” even when they don’t have steady revenue, loyal customers, […]
