Let’s be brutally honest: most founders treat fundraising like a badge of honour. They think raising a round means they’ve “made it.” The truth? Fundraising doesn’t […]
Let’s cut the noise: most startup valuations are a lie. Founders love bragging, “We’re a £20M company!” even when they don’t have steady revenue, loyal customers, […]
Let’s get real: if your entire search strategy in 2025 is still “rank on Google with backlinks and keywords,” you’re already outdated. Search has changed.AI has […]
The Founder’s Dilemma Every founder faces this question:Do I bootstrap and grow slow, or raise money and scale fast? Social media makes fundraising look glamorous. Bootstrappers, […]
Data is powerful.But data without context is just numbers pretending to be truth. I’ve seen founders spend months tweaking features, changing pricing, or rewriting copy — […]
The Bloated MVP Problem The “M” in MVP stands for Minimum.But in most startups I see, MVP might as well stand for Massively Voluminous Product. Founders […]
The Feature Creep Addiction Startups love building new features.Founders especially. Because a new feature feels like progress.It’s exciting to ship something shiny.It’s easier to announce “Look […]
The £0 Plateau Let’s not sugarcoat it:Your startup isn’t growing — and deep down, you know it. You’ve launched the product.You’ve posted on socials.Maybe you even […]
The Product-Market Fit Fantasy You’ve probably heard it a hundred times: “All you need is product-market fit.” But here’s the thing nobody tells you — you […]