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Olabode Oduwole
Adegboyega Adelowo
Seun Akinsanya
Wole Oduwole

September 15, 2025

Published by Seun Akinsanya on September 15, 2025

Social Proof Is the New Currency (Why Trust Beats Ads)

Ads are everywhere: YouTube, TikTok, Google, and even inside your favorite games. But here’s the truth: people don’t trust ads like they used to. Research from […]

September 9, 2025

Published by Olabode Oduwole on September 9, 2025

The Death of Traditional Marketing Funnels (and What Works Now)

Is it true that the marketing funnel is dead? That neat little diagram — Awareness → Interest → Desire → Action — looks great on slides. […]