Forget the Audience — Build a Loud Point of View First

Stop Chasing Followers, Start Owning Your Voice

Everyone wants an audience.

Founders, creators, freelancers — everyone’s tweeting, posting, publishing… hoping people will notice.

But here’s the uncomfortable truth:

Most people aren’t being ignored because they lack an audience.
They’re being ignored because they have nothing worth listening to.

No strong point of view.
No conviction.
Just content for content’s sake.

You don’t build influence by posting daily. You build it by standing for something.

So before you obsess over reach, growth, or engagement…
Get clear on what you actually believe. Then say it loud.

What Most Founders and Creators Get Wrong

You’ve probably seen it a hundred times:

• Someone starts a newsletter or LinkedIn series
• They post consistently for 2–3 weeks
• Then nothing. Crickets. Zero traction.
• After that? They ghost or pivot to something else

The mistake?

They’re trying to “build an audience”…
without ever saying anything worth remembering.

Here’s where most people are blowing it:

❌ They post content without a clear point

It’s all surface-level. Motivational fluff. Repurposed advice. “Tips and tricks.”

The internet’s drowning in that already. If your content feels like a copy of a copy, people tune out fast.

❌ They’re scared to offend or disagree

Hot take: if you’ve never made someone disagree with you online, you’re probably playing it way too safe.

Strong voices attract and repel. That’s how you build trust with the right people — and signal you’re not another bland expert.

❌ They think audience = followers

Followers are vanity. What you actually want is:

• People who reply
• People who bookmark
• People who quote you
• People who ask for your offer

That doesn’t come from posting more.
It comes from standing for something that cuts through the noise.

What It Actually Means to Have a POV (and How to Build One)

A Point of View isn’t your niche. It’s not your tone.
It’s not just having “thoughts” or opinions.

Your POV is your filter — the way you see the world, call out BS, and solve problems differently.

It’s the reason someone would follow you over 100 other people saying the same thing.

✅ A strong POV is specific, not vague

Weak POV:

“Founders should focus on building valuable products.”

Strong POV:

“If you haven’t talked to 50 users before writing code, you’re not a founder — you’re a fantasist.”

The second one hits. It challenges. It draws a line.

✅ A strong POV draws from your lived experience

Forget hypotheticals. Speak from scars.

• What did you learn the hard way?
• What have you seen go wrong over and over?
• What do you disagree with loudly?

That’s where real positioning lives.

✅ A strong POV simplifies something complex

It takes all the chaos and noise — and distills it into a sharp insight people can remember and repeat.

That’s how thought leadership actually works.

Not: “Look how smart I am.”
But: “Here’s a simple truth no one else is saying.”

What to Do Before You Build Your Audience

If you’ve been trying to grow an audience without traction, here’s your new game plan:

Stop posting for a while.
Seriously — pause the content machine.

Instead, get clear on what you stand for.

🔍 Step 1: Write down your strongest beliefs about your space

What do you believe that most people get wrong?
What common advice do you think is total BS?
What do your clients or users thank you for that others missed?

Start there. That’s your POV.

🧱 Step 2: Build 3–5 “content pillars” from that POV

Your audience doesn’t follow topics.
They follow ideas they can trust.

Example (for a founder helping bootstrapped startups):

• “You don’t need funding — you need focus”
• “Your first 10 users matter more than your logo”
• “No one cares about your product until you do”

You can write 100 posts around those 3 pillars — easily.

✍️ Step 3: Craft one killer positioning line

This is what you want people to remember you for.

“I help indie founders go from idea to first revenue — without burning out or blowing cash.”

Clear. Memorable. No buzzwords.

On a final note

Here’s the raw truth:

You don’t need an audience.
You need a voice worth listening to.

Because the internet doesn’t reward silence. And it definitely doesn’t reward playing it safe.

If you’re struggling to grow, it’s probably not your content calendar. It’s your lack of conviction.

Stop mimicking what’s popular.
Start saying what you really think.
Stand for something — or stand out nowhere.

💬 Try this right now:

Grab a doc.
Write down 3 things you believe that most people in your industry don’t.

That’s your point of view.
Now build from there.

📢 Let’s talk:

“What’s a common belief in your space you totally disagree with? Drop it below — the sharper, the better.”