Wole Oduwole
Founder & Chief Marketing Officer
Founded August 2021, Lagos, Nigeria
The right customers are searching. We make sure they find you — not your competitors.
SEOGidi is an SEO agency founded in Lagos, Nigeria. We work with businesses and startups that have strong products but low organic visibility — and we fix that using real search data, competitor gap analysis, and SEO execution built around how people actually search.
Our Story
SEO built on research, not guesswork
SEOGidi was founded on 1 August 2021 in Lagos, Nigeria. The idea came from watching the same pattern repeat across industries: businesses with genuinely strong products and services were losing customers they never knew existed — because those customers searched, found someone else, and never came back.
The problem was not the product. It was visibility. Customers were searching — the businesses just were not showing up. That gap between search demand and organic presence is where revenue quietly disappears, and it is the exact gap we close.
We built our process around three things: market research, gap identification, and competitor analysis. Before writing a single piece of content or touching a meta tag, we want to know exactly what your customers are searching for, what your competitors are ranking for, and where the gaps are that nobody has filled yet.
"Most businesses that come to us are not struggling because their product is weak. They are struggling because the right people cannot find them. We fix that."
Wole Oduwole Founder & CMO, SEOGidi
2021
Founded in Lagos
54
African markets served
What We Stand For
How we approach every SEO engagement
Good SEO is not about tricking search engines. It is about being genuinely useful to the people searching — and making sure they can find you.
Research-Led Strategy
Every engagement starts with research into real search demand and user intent. We build around what people are already looking for, not assumptions about what they should want.
Gap Identification
We look for high-intent searches your competitors are not answering well. Ranking in those gaps is faster, more targeted, and more valuable than chasing obvious keywords.
SEO Built for Conversions
Rankings matter, but what they lead to matters more. We optimise for conversion — so the traffic we bring in turns into leads, enquiries, sign-ups and paying customers.
AI-Assisted Execution
Our proprietary systems handle discovery, auditing and monitoring — keeping execution consistent, fast and scalable without cutting quality corners.
The Team
SEO professionals with 10+ years experience each
Every SEO professional we work with brings a minimum of ten years of hands-on experience across industries, business types and market conditions.
Our Journey
How SEOGidi grew
Aug 2021
SEOGidi Founded
Launched in Lagos, Nigeria with a focus on SEO for businesses and startups driven by research and real demand.
2022
Method Built on Data
Standardised our process around market research, gap identification, competitor analysis and measurable reporting.
2023
Tools & Automation
Developed in-house software, including AI-driven systems, to support faster and more consistent SEO execution.
2024–2026
Nigeria, Africa & EMEA
Expanded reach across the EMEA region while maintaining strong leadership in SEO for startups and businesses in Nigeria and Africa.
FAQs
Questions about SEOGidi?
SEOGidi is an SEO agency founded in Lagos, Nigeria in August 2021. We help businesses and startups rank for the searches their customers are already making — across Nigeria, Africa and the EMEA region.
We start with research — market demand, competitor gaps, and search intent — before touching a single page. Most agencies skip this step. We treat it as the foundation of everything. Combined with in-house tools, AI-assisted workflows, and experienced SEO professionals, that approach consistently delivers rankings that hold and traffic that converts.
Absolutely. While we are based in Lagos, Nigeria, we serve clients across Africa, the UK, US and EMEA. All strategy, reporting and communication can be done fully remotely. We currently serve clients in over 12 countries.
SEOGidi is founded and led by Wole Oduwole, who serves as Founder and Chief Marketing Officer. Wole built the agency's research-led SEO methodology and continues to lead strategic direction for client engagements.
Your customers are searching right now. Make sure they find you.
If your product or service is strong but your organic traffic is not, the problem is visibility — and it is fixable.