The Bloated MVP Problem
The “M” in MVP stands for Minimum.
But in most startups I see, MVP might as well stand for Massively Voluminous Product.
Founders stuff their first release with:
- Every feature they can dream up
- Fancy dashboards nobody asked for
- Integrations that slow the whole thing down
Why?
Because they think more = better.
Here’s the truth:
Your MVP’s job is to test, not impress.
If you’re trying to wow investors or look like a finished product on Day 1, you’re doing it wrong.
Why Founders Keep Overbuilding Their MVPs
1️⃣ Fear of looking “too small”
Founders worry that if the product feels barebones, users or investors won’t take them seriously. So they pile on features to “look legit.”
2️⃣ Confusing MVP with V1
An MVP is for learning, not for showing off. Version 1 is when you’ve validated demand and can start refining. Mixing the two kills speed.
3️⃣ Listening to every request
In early stages, feedback is noisy. Trying to build for everyone before you even know your ideal customer leads to Frankenstein products.
4️⃣ Competitor envy
You look at a competitor’s polished product and forget that it’s taken them years (and millions) to get there. You try to match them on Day 1.
5️⃣ Lack of a clear test
If you don’t know what you’re trying to validate, you’ll keep adding “just one more thing” until you’ve burned through your runway.
Bottom line:
Your bloated MVP isn’t proving anything — it’s just delaying your learning and draining your cash.
What a True MVP Should Look Like
A real MVP isn’t a mini version of your dream product.
It’s the cheapest, fastest way to prove or disprove your core assumption.
✅ 1. One Core Problem
Your MVP should solve one user problem well, not five halfway.
If it’s not laser-focused, you’re building a distraction.
✅ 2. Fast to Build, Faster to Test
If your MVP takes six months to launch, you’ve missed the point.
Speed beats polish — because the sooner you test, the sooner you learn.
✅ 3. Minimal Functionality
Strip it down to the bare essentials needed to get a user result.
Anything that doesn’t help you prove your hypothesis is excess baggage.
✅ 4. Easy to Kill or Pivot From
Your MVP should be disposable if the test fails.
If it’s so big and expensive that you feel “married” to it, you’ve gone too far.
Remember: The point of an MVP is not to be impressive. It’s to be informative.
The Three MVP Types That Work in 2025
1️⃣ The Concierge MVP
You manually deliver the service behind the scenes while making it look automated to the user.
- ✅ Fastest way to validate
- ✅ Let’s you understand customer behaviour firsthand
- ❌ Not scalable — but that’s fine for a test
Example: You “launch” an AI resume builder, but you write the resumes yourself for the first 10 clients.
2️⃣ The Landing Page MVP
A single, well-crafted page that sells your idea and collects sign-ups or pre-orders.
- ✅ No product build required
- ✅ Clear demand signal if people convert
- ❌ No user experience data until you build
Example: You pitch your “meal kit for diabetics” on a site and track sign-ups before investing in production.
3️⃣ The No-Code MVP
You build using tools like Webflow, Bubble, or Zapier to stitch together functionality.
- ✅ Live and functional in days
- ✅ Collects real usage data
- ❌ May break under high traffic, but that’s a good problem
Example: A marketplace for local tutors built entirely on Airtable + Softr.
💡 Pro tip:
In 2025, with AI tooling, you can build any of these MVPs in a fraction of the time it took five years ago. There’s no excuse for spending 6–12 months before your first test.
What is the next move?
If your MVP is too big, you’re not building a product — you’re building a delay.
Every extra feature, every “just in case” integration, and every bit of polish that doesn’t help you learn faster is money and time you’ll never get back.
🚀 Founder Action Plan
- Define your hypothesis
Be crystal clear on what you’re testing. If you can’t write it in one sentence, you’re not ready to build. - Cut ruthlessly
Remove anything that doesn’t directly support your test. Features, designs, even nice-to-have UX flourishes — gone. - Set a launch deadline
No more than 30–60 days from now. A fixed date forces discipline. - Choose the right MVP type
Concierge, landing page, or no-code — pick the one that gives you the fastest, cheapest path to real data. - Plan the next move before launch
Decide what “success” and “failure” look like so you can pivot or double down without hesitation.
Takeaway:
The MVP is your first experiment, not your first masterpiece.
Ship fast, learn fast, and earn the right to build big later.
Wole Oduwole, an SEO & Digital Growth Expert is the Founder of SEOGidi. Harnessing with over 10 years of experience to scaling startups and emerging businesses.
