Ten articles on Google and what its moves mean for search and marketing. Also covers SEO and Google algorithm.
Google's Danny Sullivan says don't turn content into bite-sized chunks for LLMs. Why AI format tricks are a poor bet, and what to build instead for search.
Your top page dropped on Google? Confirm the drop is real, check for updates and manual actions, compare competitors, fix technical issues, then rebuild.
Google's December 2024 core update ran from 12 to 18 December, a month after November's. What happened, the updates since, and how to respond to a core update.
Google bought Android Inc. in 2005 for an estimated $50 million. It now runs on 72% of the world's phones. How the deal worked, and what founders can learn.
Google's site reputation abuse policy targets third-party pages that ride a host site's rankings. What counts, what changed in 2024 and 2026, and how to comply.
How to use Google Keyword Planner for SEO: get access without running ads, find keyword ideas, read search volume ranges and forecasts, with Nigerian examples.
Google added learning video rich results in 2023 and retired them in 2025. What the markup did, what changed, and how to get educational videos found today.
In April 2023 Google dropped page experience and three other systems from its ranking guide. What that meant, what has changed since, and what to do now.
Google tested a picture-in-picture video player in search results in 2022. Here is what that test was, how video in Search has changed since, and what to do.
Apple never launched a Google rival. A search engine was rumoured for WWDC 2022. In 2026 Apple shipped web answers inside Siri AI instead. Here is the story.
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